Title 3
Body
Personal Redesign Project
Woodland E-commerce
Redesigning India's Trusted Outdoor Footwear Brand for Digital Excellence
“Making online shopping as trustworthy and convenient as walking into a Woodland store.”
Personal Project
UX Redesign
Design Systems
Concept Development
Open to Discuss Opportunities
fayiz.muhammed52@gmail.com
Phone
+91 9946718300
Location
Whitefield, Bangalore
© 2025 Muhammed Fayiz
Ideate
Prototype
Test
Ideate
Ideation & Information Architecture
Translating insights into structure through card sorting, user flows, and progressive wire-framing.
Open Card Sorting Exercise
Conducted with 12 participants to understand how users naturally categorise products and information.
Methodology
1
Participants:
12 users (target demographic)
2
Cards:
48 product categories and features
3
Tool:
OptimalSort (remote)
4
Duration:
15-20 minutes per session
Key Findings
1
83% agreement on grouping products by use case rather than material type
2
Users naturally created a Curated Bundles category separate from individual products
3
Sustainability information expected as metadata, not a separate category
Resulting Information Categories
Shop by Category
Footwear
Apparel
Accessories
Bags
Shop by Activity
Trekking
Casual Wear
Adventure Sports
Travel
Curated Collections
Monsoon Collection
New Arrivals
Best Sellers
Premium Range