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Personal Redesign Project
Woodland E-commerce
Redesigning India's Trusted Outdoor Footwear Brand for Digital Excellence
“Making online shopping as trustworthy and convenient as walking into a Woodland store.”
Personal Project
UX Redesign
Design Systems
Concept Development
Open to Discuss Opportunities
fayiz.muhammed52@gmail.com
Phone
+91 9946718300
Location
Whitefield, Bangalore
© 2025 Muhammed Fayiz
Define
Prototype
Test
Define
Defining the Solution
Translating research insights into concrete project goals and a strategic feature roadmap.
Validating Project Goals
Initial Project Goals
B2C Market Entry
Transform platform from B2B to direct consumer sales
Attract Younger Demographics
Target sustainability-conscious consumers aged 25-45
Showcase Curated Bundles
Highlight packaged product collections for gifting
Exceptional Service
Build trust through customer support and transparency
Research-Validated Goals
Mobile-First B2C Platform
Prioritise mobile experience (73% of users) while maintaining desktop quality
Trust Through Transparency
Integrate sustainability metrics, seller verification, and authentic reviews (87% demand)
Streamlined Checkout
Reduce checkout steps from 12.7 clicks to target of <5 to combat 68% abandonment
Curated Discovery Experience
Smart recommendations and bundles to reduce decision paralysis
Feature Roadmap
Phase 1: MVP (Must Have)
Launch Priority
Core Shopping Experience
Responsive product catalog with filtering
Individual product detail pages
Shopping cart functionality
Simplified 3-step checkout process
Mobile-optimised navigation
Trust & Transparency
Sustainability badges per product
Customer reviews and ratings
Seller verification indicators
Product origin and impact stories
Clear shipping and return policies
Phase 2: Enhanced Experience
3-6 Months Post-Launch
Personalisation
Product recommendations
Save favourites/wish list
Purchase history
Personalised bundles
Community Features
User-generated content
Photo reviews
Artisan spotlight pages
Sustainability blog
Advanced Features
Gift registry
Subscription bundles
Loyalty rewards program
Live chat support
Phase 3: Market Leadership
6-12 Months Post-Launch
Platform Expansion
AR product visualisation
Mobile app (iOS/Android)
Multi-currency support
International shipping
Advanced Analytics
Personal impact dashboard
Carbon footprint tracker
Community impact metrics
Seller performance analytics
Success Criteria & Metrics
<5
Checkout Steps
Target vs. 12.7 current
<32%
Cart Abandonment
Target vs. 68% current
4.5+
User Rating
App store / Reviews
<2m
Product Discovery
Target vs. 4.2m current